79 Free And Affordable Business Listing Sites: How To Get Your Business Found By More Customers – Welix Digital
Whether you’re a new business looking to expand your local reach or you’re an established local trade business, staying engaged with your community is key to your business’ success.
But how do you grow your local reach? The answer is Local SEO.
Sure, engaging with existing customers is key (as acquiring new customers costs 5x more than retaining current customers), and they can be a great source of referrals.
But your trade business needs an influx of new customers to stay afloat and profitable. You’ll need new lead generation tactics – like paid advertising or social media content – to expand your market.
For a dynamic, local business, marketing budgets and time can be tight. That’s where Local SEO comes in – and we’re going to focus on ONE incredibly powerful Local SEO strategy…that is 100% free.
Business Listing Websites.
Not only is this strategy free but it is an often overlooked tactic to help grow your business.
These business listing sites allow you to build local citations (don’t worry, we’ll explain what that is) and are proven ways to:
- Unlock valuable exposure
- Increase your web traffic
- Showcase your services to new customers
Not sure local citation sites are worth your time? Consider this: 54% of consumers search for local businesses AT LEAST once a month. That’s a flow of leads on tap, and all it takes is the right business listing for them to find you.
So we’ve assembled the most comprehensive and up-to-date resource with 80 free business listing sites for anyone looking to add their company to local directories and build local citations.
But first…
How to create an effective business listing
We’ll say it again – consistency.
Above all, make sure that your business information is consistent. This is key to making sure that customers don’t get confused about what you offer or how to contact you. It also helps your search engine optimization (SEO) and chances that you’ll start to rank higher in the search results.
When Google sees your business information listed in different ways from site to site it raises red flags that you’re not trustworthy – after all, what trustworthy business would keep changing their contact details?
In terms of the info you want to watch out for, it’s all about the NAP. Or…
- Name of Business
- Address of Business
- Phone number of Business
What to include on free business listing sites
Every listing should include the following details, so be sure to have them on hand when getting started:
- Business Name
- Mailing Address
- Main Phone Number
- Website
- Business Hours
- Description (minimum of 250 characters)
- Business Categories
- Company Logo
- Relevant Photos
Once you put the content together for your first listing, create a document for yourself that keeps all of the information in one place. This way, you can quickly and consistently add new listings on new sites as the need arises by copying from your Master sheet.
How to manage listings on free citation sites
As you add your business to new sites, keep a running list of where you are listed (and the log-in details) so you can return to make updates in the future.
Accuracy is just as important as consistency.
If business details change, such as new categories to match new services or updated operating hours, go back and update your listings. Consider setting yourself a reminder to check these details once every six months. This might seem like a hassle, but it will pay dividends when you keep attracting customers through your correct information.
Feeling nervous at the thought of doing your own SEO? Discover whether you should manage your own SEO campaign right now.
Don’t overlook the power of a picture
One area that many businesses fail to take advantage of is their photos.
Photos can be a great way to instill confidence in new customers about the services you offer.
In fact, research has shown that websites featuring images increase revenue per visitor by 17%. Imagine what adding a few photos to your own free business listings could do for click-through to your own site?
Don’t think your industry or services lend themselves to a photoshoot?
Here are some ideas to consider no matter what industry you work in:
- ‘Before and After’ Comparisons
- Showroom Displays
- Vehicles and Equipment
- Buildings and Workshops
- Team Members and Ownership
- Job or Project Set-Ups
- Services or Catalogue Snapshots
Top Business Listing Sites for International Markets
Some of the most widely known search providers and internet resources offer business options for local listings. Explore some of these global brands double as local citation sites.
Citation Site | Cost | Need to Know | |
---|---|---|---|
1 | Google Business | Free | Requires a Google account |
2 | Google Maps | Free | Requires a Google account |
3 | Apple ID | Free | Requires an Apple account |
4 | Yahoo Small Business / Localworks | Paid | Starting at $24 USD/month |
5 | Cybo | Free | Supports 50+ languages |
6 | Bing | Free | Requires a Microsoft account |
7 | BizExposed | Paid | One-time fee at $9.99 USD |
8 | Business Directory Library | Free | Includes over 60 million companies |
9 | Biz Community | Free | Tiered packages offer extra exposure |
10 | Free | Requires a verified social media account | |
11 | Free | Requires a verified social media account | |
12 | Foursquare | Free | Offers options for customer engagement |
13 | Crunchbase | Free | Offers upgrade and marketing options |
14 | TripAdvisor | Free | Owners must claim or request a listing |
15 | Brown Book | Free | Supports image upload |
16 | HERE Maps | Free | Focuses on local engagement |
17 | Show Me Local | Free | Lists 22+ million businesses |
18 | Jayde | Free | Requires businesses have their own domain |
19 | KnowEm | Free | Helps users establish their brand across websites |
20 | Tupalo | Free | Offers search engine exposure with free package |
21 | TrustPilot | Free | Starts with review and profile access |
Top Business Listing Sites for USA Markets
If your business is based in or focused on the United States, you can choose from a wide variety of free citation sites. Some of these offer a niche audience, so be sure that where you add a listing makes sense for your industry or products.
Citation Site | Cost | Need to Know | |
---|---|---|---|
22 | Yelp | Free | Results for businesses of all types |
23 | Yellow Pages | Free | Includes listings similar to a phone book |
24 | Angi (formerly Angie’s List) | Free | Works great for trades but leads cost extra |
25 | Merchant Circle | Free | Results for businesses of all types |
26 | Kompass | Paid | Costs $20 to register a listing |
27 | HotFrog | Free | Results for businesses of all types |
28 | Sales Spider | Free | Includes listings similar to a phone book |
29 | Neustar | Paid | Costs $7/month to register a listing |
30 | Insider Pages | Free | Lets businesses request a listing if not found |
31 | Manta | Free | Focuses on small businesses |
32 | HomeAdvisor | Free | Works great for trades but leads cost extra |
33 | My Huckleberry | Free | Includes listings similar to a phone book |
34 | Better Business Bureau | Free | Requests must be approved before listing |
35 | CitySearch | Free | Lists businesses automatically but can update on request |
36 | EZLocal | Free | Lists businesses automatically but can update on request |
37 | Thumbtack | Free | Works great for trades but leads cost extra |
38 | WhitePages | Free | Includes listings similar to a phone book |
39 | Mapquest | Free | Lets businesses claim their listings |
40 | Discover Our Town | Paid | Fees discussed on account creation |
41 | YellowBot | Free | Includes listings similar to a phone book |
42 | Chamber of Commerce | Free | Results for businesses of all types |
43 | US City | Free | Lets businesses claim their listings |
44 | Data Axle (formerly InfoUSA) | Paid | Fees discussed on account creation |
45 | Infignos | Free | Results for businesses of all types |
46 | CitySquares | Free | Lets businesses claim their listings |
47 | Judy’s Book | Paid | Costs $7/month to register a listing |
48 | eLocal | Free | Results for businesses of all types |
49 | eBusiness Pages | Free | Results for businesses of all types |
50 | Find US Local | Free | Includes listings similar to a phone book |
51 | Tuugo | Free | Results for businesses of all types |
52 | CitiServe | Free | Works great for trades but leads cost extra |
53 | cityfos | Free | Includes listings similar to a phone book |
54 | ABLocal | Free | Includes listings similar to a phone book |
55 | Consumer Affairs | Paid | Fees discussed on account creation |
56 | eKomi | Free | https://www.ekomi.com/us/ |
Top Business Listing Sites for UK Markets
Make sure that you are capturing traffic from local customers on regional listing sites. If you are based in the UK – or do business there – be sure to get listed on these top local citation sites for your area.
Citation Site | Cost | Need to Know | |
---|---|---|---|
57 | Yelp UK | Free | Results for businesses of all types |
58 | Kompass UK | Free | Requires B2B status |
59 | HotFrog UK | Free | Results for businesses of all types |
60 | Independent | Free | Results for businesses of all types |
61 | The Best of UK | Paid | Fees discussed on account creation |
62 | Scoot | Free | Results for businesses of all types |
63 | Thomson Local | Free | Includes listings similar to a phone book |
64 | Touch Local | Free | Results for businesses of all types |
65 | Express Business Directory | Free | Works great for trades but leads cost extra |
66 | 2 Find Local | Free | Lets businesses claim their listings |
67 | Find the Needle | Free | Works great for trades but leads cost extra |