Welix Digital – Drive sales Stand out Be found Show up with Google Ads
Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to promote their products and services on Google, YouTube, and partner websites. Advertisers pay a fee for their ads to appear, and the cost is determined by a bidding process. In this process, businesses decide how much they’re willing to pay for each click on their ad, and Google determines ad placement based on the bid and other factors.
Google Ads can help businesses drive qualified traffic to their website, increase in-store visits, and receive more inquiries. Over time, businesses can also use Google Ads to analyze and optimize their ads to reach more people.
Here are some details about Google Ads:
- Ad typesGoogle Ads includes responsive search ads, performance max ads, discovery ads, display ads, shopping ads, app ads, and smart campaigns.
- CostGoogle Ads can cost between $100 and $10,000 per month, but the average business pays between $0.11 and $0.50 per click and $0.51 and $1,000 per 1,000 impressions. Pricing can vary depending on factors like the industry, campaign targeting, and ad network.
- PaymentBusinesses can choose to be automatically charged after their ads run, or they can make payments at any time. Automatic charges occur either 30 days after the last charge or when a preset amount is reached, whichever comes first.
- Getting startedNew users can create an account on the Google Ads homepage and click Start Now. Google will then guide the user through the process of adding business information and recommending a campaign.
About Google Ads
If you want to reach new customers online, then advertising with Google Ads might be right for you.
When you advertise with Google Ads, you’re investing in your business. Make sure you understand how Google Ads works and how this investment can help you grow your business—all within your budget.
Choose any of the topics below to learn more.
Benefits of Google Ads
How Google Ads works
- Where your ads will appear on Google
- Control your Google Ads budget
- Improve your results by choosing the right keywords
- Bid on keywords in the Google Ads auction
- Help your website get results
Achieve all your goals in one place
Maximise leads and conversions
Get better quality leads and enhance conversions.
Increase online sales
Show up where shoppers are and increase site traffic and sales.
Drive in-store foot traffic
Bring people through your doors and increase offline sales.
Show your brand to more people
Put your brand out there to increase reach and engagement.
Market your app to new users
Put your app in front of the right users to drive downloads and engagement.
The power of Google,for your business
Reach customers wherever they areShow up at the right time and place across the vast Google Ads ecosystem. Let Google’s AI find your best performing ad formats across Youtube, Discover, Search, and more to maximise conversions.
Track, learn, and optimise for ROITrack conversions to get unmatched audience insights. Google’s budget-optimising automation helps you capture new customer opportunities with the highest ROI.
Monthly budget cap₹₹₹Stay in full control of your budgetGet recommendations, decide your monthly budget, and adjust at any time. Google technology helps you measure results and make the most of your ad spend.
Google Ads gives you many ways to be seen
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- Search- Selected – more information after list
Start with search
Help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.Explore Search Ads
Google Ads gives you many ways to be seen
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- Display- Selected – more information after list
Engage the eye
Build awareness and consideration with memorable, visually engaging ads that reach your audience when they’re online, checking Gmail or using mobile apps.Explore Display Ads